Yet Another Reason to Like COBOL

Last year I spotted this full size display advertisement in one of the Tokyo Metro's stations, alongside the beer, fashion, and other usual billboards:

2009Jun26 COBOL Ad Tokyo Subway

The ad encourages people to contact the COBOL Corporation which has teams of happy COBOL programmers (judging from their Web site) ready and able to help your business modify your COBOL applications to solve new business requirements, quickly and without fuss. It's an on-demand COBOL programming hotline, in other words, and it's just as convenient as ordering sushi for delivery.

Let me cut through the noise: COBOL is a fantastic business application programming language. (So is PL/I, and so are some others.) It performs extremely well, it's adaptable, it's versatile, it's incredibly durable, it's object-oriented if you want (and procedural if you don't), mere mortals can read it, it's easy to learn and easy to troubleshoot, it's graphical, it has world-class solution accelerators like rules engines and data transformation kits, it supports XML and Unicode and EBCDIC, it runs the world (financially speaking, at least), and, in short, it simply works.

There are at least a million professional COBOL programmers. Just pick up the phone and dial.

by Timothy Sipples June 24, 2010 in Application Development
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