Myth versus Truth

IBM has introduced some new "myth versus truth" advertising to promote System z. IBM realized there are many misperceptions about the modern mainframe, the most advanced and sophisticated business server in the market. (Certainly IBM's competitors try to exploit those misperceptions.) IBM employs a bit of humor, and I think it works well. First up, System z as a vending machine:

Here is a television spot from Italy:

Don't understand Italian? OK, let's try again:

by Timothy Sipples September 11, 2009 in Media


TrackBack URL for this entry:

Listed below are links to weblogs that reference Myth versus Truth:


OMG the Z is coming for my soul. Damn the internet tubes and pipes!

Posted by: Stephen Henderson | Sep 18, 2009 12:17:27 PM

Can someone hire the Apple marketing guy before IBM destroys the mainframe.

Jeez, this is pathetic

Posted by: LovesMainframes | Sep 29, 2009 5:32:12 PM

They are doing hard work to take the market's large part.It is interesting advertisement by them about the system z.

Posted by: bluetooth freisprechanlage | Oct 8, 2009 6:17:42 AM

I got started my IT career in 1978 -- S/370 mainframe, no PCs yet. Several myths about mainframe disapearing since then. Now, I'm about to retire but I can't because of the demand for mainframe skills. Mainframe is truly the real green technology -- reuse, recycle and renew.

Posted by: COBOL85 | Dec 12, 2009 4:05:53 AM


Posted by: gen | Dec 12, 2009 9:55:12 PM

At long last!

Posted by: d | Dec 12, 2009 10:01:44 PM

System z is truly amazing, as a developer I need no 3rd party tools -- file manager and z/os debug quite fantastic.

Posted by: frag | Dec 12, 2009 10:11:24 PM

The comments to this entry are closed.

The postings on this site are our own and don’t necessarily represent the positions, strategies or opinions of our employers.
© Copyright 2005 the respective authors of the Mainframe Weblog.